Why Publishing A Digital Magazine Is So Darned Smart

Rapid and Relevant List Building (Part 1 of 7)

Hi! It’s Gina and Stephanie here,

A few months ago you joined our community through our Mastermind of Women Magazine launch.

Did you know, teaching entrepreneurs how to publish their own digital magazine is the heart of what we do?

Well last week we hosted a high value webcast about Why Publishing a Digital Magazine is so Darned Smart. If you missed it, the replay is here (free): http://extramilewomen.com/fm2r-webcast

We shared 7 specific reasons why and they’re so significant we want to take you even deeper.

So we created a 7-part training series to help you explore these big outcomes whether you decide to publish a digital magazine or not. They are:

  1. List Building
  2. Profitability
  3. Visibility
  4. Distinction
  5. Relationships
  6. Credibility
  7. Leverage

Today Gina is going to zoom in on Rapid + Relevant LIST BUILDING

If you’ve been an online entrepreneur for any length of time you’ve probably heard someone say… “The money is in the list”. But what does that really mean?

It means, as a woman in business, YOUR LIST is your greatest asset. But not just ANY list. It’s not just about accumulating the biggest list you can.

There’s strategy to consider…

Growing your list, keeping people on your list and making money from your list are ESSENTIAL for long-term success. Agreed?

Grow your list size and quality and you grow your PROFIT POTENTIAL and this is one aspect of growing your business that you can influence immediately.

If that sounds like something you’re ready to experience in your business you need to know what’s working, RIGHT NOW, in the real world, for women in business online:

The Digital Magazine.

A digital magazine is today’s heavy-hitter of list building. It’s what we call a CATALYST strategy. Here’s why:

  • It’s less complicated than a telesummit (surprise! surprise! Meaning you get to keep it simple.)
  • It’s more effective than a telesummit or collaborative ebook (meaning you get the best results possible). I’ve been around the list building block a time or ten – a digital magazine works best.
  • It has a higher perceived value than say an ebook or e-course (meaning more attention, more opt-ins and a whole lot more word of mouth buzz)
  • It’s evergreen (meaning you can leverage it for the long term because people will still want it long after you publish it – not to mention how you can strategically leverage what you publish inside.)
  • It’s extraordinary which means it stands out from the crowd. It’s not “another telesummit” and that works in your favor big time – both list building and inviting joint venture partners to play! Extraordinary results come from extraordinary measures.

There’s more I could say about the benefits of publishing a digital magazine and that’s why we’re doing this series – so stay tuned.

For now though, whether you choose to publish your very own digital magazine or not, let me leave you with the best advice I ever received on the topic of list building (so many don’t realize this)…

The lion’s share of your profit potential lies on the other side of the opt-in (up to 90%)?

It’s not about the offers you make publicly; it’s about the relationship you build and value you give to the people who have voted themselves into your world.

This is why it’s so VITAL to:

  1. Always be growing your list – and remember, not just ANY list – a gathering of your most ideal prospects.
  2. Use catalyst strategies that get the best results possible in the shortest amount of time.
  3. Make sure your free offer is aligned with your ideal client’s most significant struggle or deep desire.
  4. Follow up and follow through. Continue the conversation and value delivery AFTER the opt-in. Add value to the lives and businesses of the people on your list. The invitations you make will become timely and welcomed which is profitable for you AND them.

So let me check in with you on this.

Q. How does your current free offer measure up?

Is it working to grow your list beyond a few opt-ins here and there?

Is it RELEVANT to your ideal client’s most significant struggle or deepest desire?

Does it make sense in the grand scheme of your business and naturally leads your community to taking timely next steps?

If not, it’s time to change that – digital magazine or not.

If you’re curious about ALL of the reasons why publishing a digital magazine is so darned smart (beyond list building alone) keep an eye out for the next lesson in this series, #2 is about Profit!

If you missed our free webcast “Why Publishing a Digital Magazine is So Darned Smart” you can get the replay here: http://extramilewomen.com/fm2r-webcast

And if you love the idea of using a digital magazine for RAPID and RELEVANT list building – and more, the doors to From Mags to Riches are now open!!

You can check out the program details at http://frommagstoriches.com – do it soon because this is the last chance to join us this year.

Gina + Steph

xo