Why Publishing A Digital Magazine Is So Darned Smart

The Power of Business Relationships (Part 5 of 7)

Hey! Gina here with part five of our series about why publishing a digital magazine is darned so smart!

Today we’re talking about… The Power of Relationships.

Note: Even if you’re not considering a digital magazine, you’ll still benefit from this series. You can access the previous lessons here: Lesson One – List Building, Lesson Two – Income, Lesson Three – Visibility, Lesson Four – Distinction.

Jane-Howard-girlfriend-effect-quoteWe believe.. women who have business girlfriends to play with rise to higher levels of success faster – AND have more fun!

Having been recognized as one of “50 Women You Should Follow on Twitter” by SheOwnsIt.com I’m doing a bit of inventory to see – how did I get here?

I’ve been published alongside Bob Proctor and Dr. John Demartini from The Secret; shared the virtual stage with legendary Authors like Michael Gerber and Marci Shimoff and recognized as women to follow on Twitter alongside (so much more famous than me) Ricki Lake, Mariel Hemingway, Kathy Ireland and Carol Roth to name a few.

WOW… these are horns that I can toot on my media page, in my bio, in book proposals and more! Agree?

And there’s more but I’m not sharing this to brag rather to demonstrate the clout this has brought to me and my career.
And the same rules apply for you…

When you become visible alongside prominent people your credibility is immediately ramped up.

The question is – who are you hanging out with?

Caveat: All this didn’t just magically happen for me as a result of hanging my virtual “open for business” shingle. It started with ME hosting the joint ventures, inviting prominent people to contribute and being someone of value to them – FIRST.

So let’s talk about how to get it working for you…

To be in good company you need to surround yourself with people who build common ground between:

a) You and the people you admire (you want to be this bridge for others too).

b) You and their tribe (who also represent your ideal client – whom you serve in a complimentary not competing way).

I’ve developed social equity that inspires others to say… “Hey, do you know Gina Bell? No? Well you should”.

Here’s some ideas to get you started:

  • Have something to say and say it often (use the “so what?” test to see if what you say really matters)
  • Become an advocate for solving your ideal client’s most pressing problem (this is a catalyst to word of mouth buzz).
  • Say yes to opportunities (step out from the shadows and become visible in your industry. Give people a reason to invite you to play)
  • Create your own opportunities (invite the experts you admire to joint venture with you – you’d be amazed by who will actually say yes).
  • Build common ground for others (sometimes they’ll do it for you too)
  • Be likeable, retweetable and shareable (and do this for those you consider likeable, retweetable and sharable).
  • Stop trying to be INTERESTING TO others and focus on being INTERESTED IN others.

… Before you know it, you’ll be added to lists, nominated for awards, invited to JV playgrounds and more.

A digital magazine can amplify these results because of the very nature of what it is… it’s not another telesummit, the perceived value of magazines are high, everyone dreams of being featured (or on the cover of) a magazine and so on.

So let me check in with you on this…

When I started to think about the topic of momentum, I kept coming back to social equity, the strength of my network, and the quality of relationships within it.

Social equity is one of my favorite topics to teach, and has a great deal to do with why I’m able to move forward quickly and with such confidence.

Social equity is simply the standards and mutual value of your personal and social relationships. The key to positive social equity is the element of mutual benefit.

When your social equity is high, the people within your network truly care about you and your success – as you care about theirs.

  • There’s a great deal of mutual benefit. As a result, transitions (in life and business) are much easier to manage, because it’s effortless to garner support in many areas.
  • They are relevant in that they are interested in your area of expertise.
  • They are responsive in that they read and comment on your communications.
  • They are loyal in that they stay around as you and your company(s) grow and evolve.
  • And, they care – what you do and who you are really do make a difference for them; they notice and it matters.

Does this describe YOUR network?

When you have a relevant, responsive, loyal and caring network it’s almost impossible to fail. I often refer to positive social equity as an insurance policy for your success. The diversity of your network is just as important.

There are specific relationships that are essential to long-term, high level success. For example, if your network only includes customers and prospective customers, there are critical gaps you must consider.

Here are six specific types of relationships, in addition to your network of prospects and customers, that you should spend time developing high social equity with (and why):

  1. Family and Friends who “get” what you do. These are friends who support, not sabotage, success. When you share your plans and ideas, they fuel your excitement rather than burst your bubble. They don’t look at you like you’re crazy.
  2. Mentor(s) to inspire and lift you to new heights of success.
  3. Coach(es) to teach and motivate you to keep growing and moving forward.
  4. Masterminds/Associations of like-minded and motivated people moving in the same direction as you, to connect, collaborate, commiserate and celebrate with.
  5. Complimentary Experts/Service Providers. These are business owners who share your target audience but serve them in a way that is complementary, as opposed to competitive. These individuals or companies are perfect for co-promotion, collaboration, joint ventures, referrals and more!
  6. Industry Experts to stay informed, remain innovative, and strengthen your expertise.

So as you build your own networks and strive to develop high social equity, remember the seven types of equitable relationships and the essential ingredient of mutual benefit.

And keep in mind how a digital magazine can amplify the value you bring to potential JV partners which increases the likelihood of them saying yes, excitedly sharing the publication with their networks and more!

I’d love to hear how your relationships are supporting your success. Please feel free to comment!

Gina & Steph

p.s. watch for part #6 in a few days. We’ll be talking about CREDIBILITY.

p.p.s. we often get asked if this program is right for new entrepreneurs or seasoned ones. BOTH!

This strategy is fantastic if you’re just starting out because it gets you on the map – fast.

And for those who’ve been in business a while and want to break through a plateau, do something that distinguishes them for their competition or just add more value to their community – publishing a digital magazine works very well.